Highly Valued
Discipline: Brand Identity · Web Design
The Challenge
Highly Valued is a Brooklyn-based holistic nutrition coaching platform founded by Yvonne Rubie, on a mission to help at-risk groups and people of color make healthier choices about the food they eat. The wellness space is crowded with brands that feel clinical, exclusive, or culturally disconnected — often speaking past the very communities Yvonne set out to serve. The challenge was to build an identity that felt warm, credible, and rooted in culture: one that makes healthy living feel attainable and affirming rather than restrictive.
Our Approach
We started from the name itself — the idea that every person is highly valued — and built a brand around dignity, care, and belonging. We developed a full visual identity and website designed to meet people where they are: approachable, vibrant, and unmistakably made for communities of color. Every choice, from the logo to the web experience, was made to turn nutrition guidance into something inviting — a platform that feels less like a lecture and more like a community.
The Result
Highly Valued now has a brand as nourishing as its mission — a cohesive identity and digital home that let Yvonne connect with her audience authentically and grow the platform's reach. It's wellness branding that leads with culture, meeting people of color with the respect and warmth the category so often overlooks.
