3rd Star
Discipline: Brand Identity · Web Design
The Challenge
3rd Star is a creative strategy consultancy that uses cultural and archival tools to help businesses grow. We partner with them often on our own client work, so when it came time to build their brand, we already understood their thinking intimately — the challenge was translating a deeply intellectual, archival practice into a visual identity that could carry it.
Our Approach
We found our anchor in the Dogon people of Mali, who mapped elements of outer space long before Western scientists could confirm them. That ancestral knowledge of the constellations became the heart of the identity. We built a visual system that captures both the celestial vision behind the name and the archival nature of 3rd Star's approach — heritage and foresight in one language.
The Result
3rd Star now has an identity as considered as its work: a brand rooted in cultural knowledge that signals exactly what the consultancy offers — the ability to see what others can't, yet. From logo to website to business cards, the system carries that celestial, archival spirit across every touchpoint.
