Paper Plus Rocket was formed in 2016 as a creative collective, where a diverse group of industry professionals could grow and explore their passions. Together we bring decades of experience in graphic design and advertising, with varying creative styles and uncompromising cultural taste.
Calvin
Co-Founder & Creative Director
Calvin spent close to two decades working for some of the largest advertising agencies in the world creating campaigns for globally-recognized brands. He is a Creative Director with a strong Graphic Design and production background. At McCann, he worked on award-winning campaigns for Cigna, Nikon, American Airlines, and the U.S. Army. He also spent six years at Dentsu-McGarryBowen working on Verizon Wireless, Reebok, and Burger King. As a freelancer he worked on brands such as Jameson, Vanguard, Allstate, JBL, Eli Lilly, Bristol Myers Squibb, Centrum, Earth’s Best and awareness campaigns for COVID-19. Alongside freelancing, Calvin wanted to bring all he learned in corporate advertising back to his community so in 2016 he started two companies, Crown Jewel Beverage a Caribbean inspired beverage company and Paper Plus Rocket a graphic design studio. At its height, Crown Jewel could be found on the shelves of 16 supermarkets and Amazon Fresh. Paper Plus Rocket has lead creative for brands such as Disney’s Onyx Collective, Blum Consulting Partners, CDPL and Miss Jessies to name a few. Currently Calvin is a Creative Director at Episode Four leading award-winning campaigns for Invesco, Schwab and Goldman Sachs.
Calvin is an honorably discharged Navy veteran who served as an electrician on amphibious assault ship USS Ashland from 1996 to 2000. In 1998 Calvin served in special operations in Kuwait and the Gulf region. He is Guyanese born and have always had a love for art and creativity. He received his B.A. in Graphic Design from Pratt Institute.
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Geronna
Co-Founder & Art Director
Geronna has stepped down in her role in PaperPlusRocket but has left an indelible mark on the organization's mission. She was instrumental in developing the venture's mission and values due to her passionate dedication to community building and her ability to push ideas to the next level. Geronna had a pivotal role in pushing our designs thanks to her strong commitment to craft and keen eye for design and storytelling.
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We do small in a big way
Some of our current and past clients include
