Miss Jessie’s
Discipline: Package Design · Product Development · Marketing
The Challenge
Miss Jessie's is a pioneer in the curly haircare space — a Black-owned brand that helped define the natural hair movement and earned a devoted following built on trust. They came to us for our expertise in package design and our keen production ability, with two very different jobs to do at once: introduce something brand-new without feeling foreign, and evolve the classics without losing what customers already love. The work spanned creating packaging for a new product, Señora Rizada, and refreshing three fan-favorite formulas — Jelly Soft Curls, Leave In Condish, and Pillow Soft Curls — as travel-friendly mini sizes, then getting them all in front of the right audience.
Our Approach
For Señora Rizada, we developed the look from the ground up — an original packaging design that felt distinctly its own while sitting naturally within the Miss Jessie's family. For the minis, we refreshed three of the line's most-loved products and adapted them into travel sizes: a format challenge that meant preserving brand impact and shelf presence on a much smaller canvas, where every millimeter of design has to work harder. Beyond the design itself, we helped launch and market the new packaging, shaping how these products showed up and connected with customers at rollout.
The Result
Miss Jessie's introduced Señora Rizada with a fresh, ownable identity and rolled out a refreshed travel-size lineup that let loyal fans take their favorites anywhere — extending the brand into new use-cases and moments. From a brand-new launch to reimagined classics, the packaging carries Miss Jessie's legacy forward with a contemporary edge, backed by a launch and marketing push built to drive awareness.
