Embrace
Discipline: Brand Identity · Campaign · Web/Digital Design
The Challenge
Embrace Yoga Studio was founded by Faith Hunter — the renowned yoga instructor and wellness coach we also partnered with on her personal brand. After more than eight years as a transformation hub in the DC community, Embrace had grown, expanding its offerings and deepening its role in members' lives, but its identity no longer reflected that maturity or momentum. The challenge was to create a look that honored the energizing, communal experience members already loved, while giving Embrace a brand worthy of its next chapter.
Our Approach
We went straight to the source of the practice. Drawing inspiration from the Sanskrit writing and sound of OM/AUM, we designed a streamlined, approachable symbol and wordmark — an identity rooted in the meaning at the heart of yoga itself. The result is warm and accessible rather than esoteric, extending across the brand, campaign, and digital experience so every touchpoint carries the same calm, welcoming energy. Our deep understanding of Faith's world made the studio and her personal brand feel like a connected family, each reinforcing the other.
The Result
Embrace Yoga now has a brand as evolved as the studio itself — a unique visual identity that speaks directly to the energizing, communal experience its members have come to cherish. From symbol to website, the work gives a beloved local institution a look that matches its growth and invites the next wave of members in — and, alongside our work on Faith Hunter's personal brand, reflects a lasting creative relationship built on trust.
