The Narativ
Discipline: Brand Identity · Website Design
The Challenge
The Narativ House was founded in 2017 by Farai Simoyi — designer of Netflix's Next in Fashion — as a space for global designers and artisans to be seen, valued, and heard. Based in Brooklyn, it's a curated house of ethically sourced artisan brands, known as The Narrators, built on sustainability, traditional craftsmanship, and human-centered design. A vision this layered — part retail house, part movement, part community — needed a brand and website built from the ground up: something that could hold storytelling, commerce, and culture in a single, cohesive identity.
Our Approach
We built the brand from nothing but the vision, grounding everything in the idea at the heart of the name: narrative. Every artisan brand under The Narativ House has a story, and the identity we created gave those stories a home — a look and feel as intentional, global, and human-centered as the brands it champions. From there we designed a full website that works as both storefront and stage: a place to shop The Narrators, meet the makers, and step inside the philosophy of ethical, sustainable, artisan design. The result balances warmth and craft with the polish of a modern retail brand.
The Result
The Narativ House launched with a complete brand and digital home worthy of its mission — an identity that lets a curated collective of global artisans be seen, valued, and heard in one unified voice. From logo to online store, the work turned Farai's vision into a living platform: a brand leading a new wave of ethical, sustainable, artisan design, and a website built to share those narratives with the world.
