Mary Moon Maids
Discipline: Brand Identity · Web Design
The Challenge
Mary Moon Maids is a New York-based cleaning service specializing in residential and commercial spaces — but its story starts with something more personal. The owner set out to build the company in honor of her late mother, Mary, nicknamed "Mary Moon" after a beloved character on the Colombian children's television show Club 10. The challenge was to hold two things at once: a heartfelt, personal tribute and a brand modern and approachable enough to win over commercial clients.
Our Approach
We built the identity around that dual purpose — warmth and professionalism in equal measure. At its heart is a hand-drawn illustration in the logo, giving the brand a personal, human touch that no stock mark could replicate — a fitting detail for a company born from love. The founder's love of green gave us a fun, inviting palette to work with, which we shaped into a look that feels fresh and trustworthy rather than clinical. From logo to website to business cards, we developed a cohesive system that carries the personal meaning behind the name while signaling the reliability commercial clients look for.
The Result
Mary Moon Maids launched with a brand as approachable as it is credible — a warm, modern identity that honors its namesake while standing confidently in a competitive service market. It's a tribute made tangible: a business that carries Mary's memory forward in every touchpoint.
