Faith Hunter
Discipline: Brand Identity · Web Design
The Challenge
Faith Hunter is a renowned yoga instructor and wellness coach. We first partnered with her on the rebrand of her Washington, DC yoga studio, Embrace OM — and that work opened a bigger question: how to reposition Faith's personal brand for her expanding role as a wellness coach, not just an instructor.
Our Approach
We started with strategy — a clear roadmap and an in-depth read of the competitive landscape — so the new brand would stand on solid ground. From there, we aligned on softer tones and a logotype that complemented her next chapter as a wellness coach. We designed a custom typeface whose geometric forms honored her history as a yogi, then extended that same geometry into a supporting super-graphic that ties the whole identity together.
The Result
Faith stepped into her wellness-coaching venture with a personal brand that feels calm, intentional, and unmistakably hers — a cohesive identity and website that carry her practice's spirit across every touchpoint.
