Faith Hunter
Industry: Wellness
Discipline: Brand Identity + Web Design
Faith Hunter is a renowned yoga instructor and wellness coach. We first partnered with Faith during the rebrand of her Washington DC based yoga studio Embrace OM. During this new partnership, we helped Faith reposition her personal brand as a wellness coach and yoga instructor. This transition involved creating a strategic road-map and in-depth analysis of the current competitive landscape.
For her personal brand, we aligned on softer tones and a logo type that was complimentary to her new venture as a wellness coach. Our custom typeface with it’s geometrical shapes also captured her history as a yogi. This geometry also extended to the accompanying super-graphic.
