ACCR
Discipline: Brand Identity · Web Design
The Challenge
The Atlantic Center for Capital Representation (ACCR) is a Philadelphia-based non-profit legal consultancy fighting to abolish capital punishment in Pennsylvania. We took on the redesign of ACCR's visual identity as a pro-bono project — and turned it into something bigger. We partnered with a group of graphic design students at Hostos Community College in The Bronx, giving them a real-world project: the chance to work with an established studio and a live client, on a cause that matters.
Our Approach
We ran the students through our full process. First, research — digging into the organization and its industry to understand ACCR's competitive landscape and positioning. Then workshops with the client, to understand their mission and how they truly impact the people they serve. In the discovery phase, the students created visual stylescapes drawn from conversations with the client about their audience, brand personality, and visual inspirations. We presented three distinctly different directions, and guided the client to the one that felt right.
The Result
For the final execution, the client chose an identity inspired by the Philadelphia LOVE statue — a nod to where the organization began and to the love it embodies at its core. ACCR walked away with a refreshed identity and website rooted in meaning, while a group of Bronx design students walked away with real experience shaping a brand for a real client. For us, that's the whole point: culture-first design that gives back — to the cause, and to the next generation of creatives coming up from our own community.
