National Standard Abstract
Discipline: Brand Identity · Campaign Development · Art Direction · Environmental Design · Digital & Social · Brand Voice
The Challenge
National Standard Abstract is a New York-based title insurance firm. It was an industry unfamiliar to us before this engagement — but exactly the kind of welcome challenge our open-collar creative team lives for. NSA runs year-round educational and enrichment events to generate new business, but those B2B efforts lacked brand consistency and strategic messaging. Their logo had too many elements to translate cleanly across platforms and applications, and their website wasn't user-friendly, with content that needed a clear hierarchy and reorganization.
Our Approach
We led with strategy and voice, building the brand around NSA's real expertise in faith-based, commercial, and residential developments. From there we provided creative direction, graphic design, and web design — simplifying the logo into a mark that works everywhere, restructuring the website around a clear content hierarchy, and bringing consistency to the B2B marketing that drives their business. The identity extended across every touchpoint, from event collateral and program books to environmental design as prominent as a Times Square billboard.
The Result
The full rebrand gave National Standard Abstract a strong, cohesive visual identity — and the results spoke for themselves. We helped position the firm, which has closed over $1 billion in real estate transactions, as a major contender in the title insurance industry. NSA was impressed enough to retain us for their ongoing design and marketing needs, turning a one-time rebrand into a lasting partnership.
