Blum
Discipline: Branding · Graphic Design · Motion Graphics · Web Design
The Challenge
Blum Consulting Partners is a San Diego-based in-house consulting firm serving Fortune 100 companies on consumer-facing products and marketing. When we first partnered with them in 2017, the goal was clear: elevate their brand and set them apart as a seasoned consultancy in a field with very few competitors.
Our Approach
Rather than start from scratch, we built on what already made Blum distinct — sharpening their established assets into a look they could truly own. Two became signatures: the "Blum Blue" and a clever, ongoing use of illustration. We designed those illustrations to speak directly to the pain points Blum's clients face every day, turning abstract consulting concepts into images people immediately recognize themselves in. We then carried that information-first approach across a strategic social campaign and their website.
The Result
The illustrations, paired with a focused social strategy, significantly increased engagement on LinkedIn — where most of Blum's clients spend their time. A consistent, evolving SEO plan extended that momentum to their website, and years into the partnership we continue to see steady growth in awareness of the Blum brand and its offering.
