Anitra Michelle is a new womens clothing line by the company’s namesake. After working in the fashion industry for several years the client wanted to create a brand that was a true reflection of her self and the superstar women that inspired her; the intellectually savvy, fashion forward women with layered lives.
Our approach to the brand pulled from the personal direction the designer wanted to take with her line. The brand needed to be edgy, functional and unique. Using the the clients signature as a spring board, we created a one of a kind mark. The word mark was also transformed into a Rorschach like emblem inspired by the brands goal to empower women to follow their style vision.
With no product yet to sell, we came up with a campaign called, “Who Is Anitra Michelle?” that would coincide with the unveiling of the clients new direction. The goal of the “Who is Anitra Michelle?” initiative was to help maintain and grow the professional relationships the client had already established by getting personal. The campaign sought to give deeper insight into the designers inspiration and lifestyle through social media and print; which would build up to the unveiling of the her new clothing line.
Born out of a desire to connect the hair care industry with social responsibility, Lady Elouise created Madali. A luxury hair and accessories brand that separates itself from it’s competitors by being socially conscious and fair trade.
Emphasizing the brands ethical practices we created a look and feel that differentiated it from other hair companies saturating the market. We developed a brand guide with rules on logo usage, color palette, brand voice and photography inspiration library. With this new brand and tool kit the client was able to position itself as a noticeable brand among celebrities and celebrity stylist.
Crown Jewel Beverages is a Brooklyn based hibiscus beverage company bringing an original Caribbean recipe for Sorrel tea to discerning health conscious customers.
The owners wanted a brand that would stand out in an already crowded health beverage category. We approached this challenge by focusing on the sorrel flower itself. A new flavor tothe mass market, sorrel flower wasn’t just the main ingredient for the beverage it represented longevity, health and the tropics but many competitors down played this ingredient in their drink.
Our strategy was to highlight it and educate the consumer on its benefits. The clear bottle represented the simple ingredients and clean taste while the large centered logo championed the hibiscus flower.
Proffer is an LA based real estate company hell bent on changing the way we buy and sell real estate. Their challenge was how do they differentiate themselves from a tone-def industry. They wanted to appeal to millennials and consumers who wanted to simplify the home buying experience.
Our job was to make the company feel fresh and approachable to their market. Not too contrived but serious about the home buying experience. We gave them a strong ownable brand icon and element that could eventually stand on it’s own.